How do you tell the story of your startup?
The Standard Startup Pitch
Here is a short video that goes through the standard 10-12 slide deck.
Links on Pitching
Here is a nice summary of some of the work on style versus substance in pitching that I discussed in the book. That doesn't mean style isn't also useful. If are interested in presentation style, a great introduction is Steal This Presentation . Garr Reynold’s tips and Presentation Zen blog are also wonderful sources. Slideshare slides can also be very helpful.
This is the paper on symbolic action that I discussed in the book. It is an interesting read, with deep case studies.
You should also know how to tell a good story . And here is a good link on how to turn a good story into a sales template.
Here are some useful tips on product demos. This is some great advice on creating demo videos.
On running sales more generally: here is a good infographic (who knew?) with data on how to run a sales process, and this on lead generation . A good online book on B2B entrepreneurial sales that covers much of the basics: Innovator’s Traction by Steve Browne. Tom Eisenmann also has a definitive list of links about startup selling .