The Unicorn’s Shadow:
Combating the Dangerous Myths that Hold Back Startups, Founders, and Investors
I wrote this book reveal how the stories we carry around about startups hold back founders, investors, and entrepreneurship in general. I can do this because the study of entrepreneurship has been in the midst of an empirical revolution. New data, better research methods, and a host of smart scholars have been overturning the conventional wisdom behind what a successful founder looks like, how they succeed, and how the startup ecosystem works. In this book, we will look at the latest evidence on how to build successful startups and the way in which startups can use a scientific approach to gather their own data to increase their chance of success.
This site is full of links and resources for entrepreneurs, to back up the 150 or so references already in the book. I hope it is useful!
About the author
Ethan Mollick is an associate professor at The Wharton School of the University of Pennsylvania, where he studies and teaches innovation and entrepreneurship, with a special emphasis on how to democratize the ability to become a founder.